I think the entire process of making bourbon is very interesting, but we have to be very consistent in what we're making. If you change something, even slightly, it'll change the taste of the bourbon.
Someone once told me, "In what we do, boring is good." While I don't find the work to be boring, keeping the same process is what keeps our bourbon tasting great – unless we're trying to do something different, like with our experimental collection.
I've been here 40 years and I’m not bored, how could you be when you help make the world’s best bourbons?